10 of the Best Link-Building Tips for an E-Commerce Websites

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1/17/2012

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High-quality and abundant backlinks are by far the sure-fire way to drive your website to the top of search engine organic listing. No matter how Google updates its algorithms further, backlicks will always be the main ranking factor (unless social media push them back).

However, quality backlinks are not that easy to get if your website is a 100% e-commerce store. But the more challenging the task is, the more attractive it is.

Here are 10 of the Best Link-Building Tips for an E-Commerce Websites.

1 - Start blogging

Corporate blogging is an awesome opportunity to be more human and personal to your customers and create quality content people will be willing to link to. Once you start blogging, other people in your industry will comment on your posts, share them in social media, thus adding you backlinks and spreading the buzz about your e-commerce store’s blog around.

2 - Post on niche forums

We’re not talking about spam here. As an owner of an e-commerce store, you’re an expert at what you sell, so you can provide value to people by answering their questions. A link to your website in the forum signature section will be a bonus for your efforts.

3 - Get involved in niche organizations and local business associations

Thus you’ll be able to establish good business contacts offline, sharing experience and getting new ideas, partners, customers and friends.

4 - Donate to local charities and nonprofit organizations

Find charities and nonprofit organizations which link to their donor’s websites.

5 - Sponsor/organize contests and giveaways

Organizing contests or just sponsoring them is another great way to attract some links. Search for bloggers who actively organize contests for their readers.

6 - Create a coupon code

Coupons are very popular, and almost every buyer tries to find a coupon code of a store before doing a purchase from it.

7 - Offer products for review

Search for influential websites owners in your niche who write about different product and service providers, and submit your product for review.

8 - Issue news releases

Submit news/press releases to online press release distribution services. You’ll be amazed at how quickly your news item with a link to your website will spread around the web!

9 - Submit your online store to directories

Spread the word about your website in search engine directories (e.g. Yahoo! Directory), social shopping websites and other directories that provide thematic grouping of e-commerce websites.

10 - Plan and track your link-building efforts

At the end of the day, your link-building campaign will be successful only if you plan it carefully and further track the results. There’s special SEO software that can assist you in your link-building efforts.

• Reference/Source: 10 Link-Building Tips for an E-Commerce Store

SEM Blog - Search Engine Marketing (SEM) blog.

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